Graphic Designer / Art Director (Freelance) | Los Angeles 2015 – Present
Creative concept development & design across print & digital deliverables for a variety of fashion, luxury, and lifestyle brands.
Clients include: Casamigos Tequila, Bésame Cosmetics, Disney, Marvel, We First Branding, The Comish Estate, Greenroom Eco, Buena Vista Pictures, & The American Arts Foundry
FABLETICS | Los Angeles | July 2014 – December 2015
Designed marketing & promotional assets to support a rapidly growing brand within an exploding new marketplace.
Lead designer on brand blog redesign. Worked with the social media team to create a brand identity & blog to co-exist with the brand's core identity system. Design included responsive landing & sub-pages, UX, wireframe development, & social media integration across desktop, mobile, & tablet platforms.
Lead designer on holiday gift-guide landing page. Collaborated with marketing department to create an interactive shopping site.
Created in-store & retail graphics to support the first Fabletics brick & mortar storefronts.
Also designed seasonal collection lookbooks, social media assets & marketing emails.
Gained extensive project oversight & staff management experience upon the extended absence of the Senior Manager of Design & Graphics. This included overseeing monthly creative strategizing & execution of marketing emails & graphics, managing the relationships with other creative teams & marketing, as well as providing a voice for brand standards.
BCBGMAXAZRIA GROUP | Los Angeles | Jan 2012 - June 2014
Brand Graphic Designer
Designed materials which support the brand's global identity throughout print & digital media across in-house brands BCBG, Herve Leger & BCBGeneration.
Collaborated with the Fashion Design Director on runway show invitations & collateral, as well as seasonal collection lookbooks.
Lead designer on BCBGeneration.com re-design. Updated the e-com driven site to balance more equally retail & social media. Design included initial creative concepting, landing & sub-pages, as well as UX design & creation of global corporate web guidelines. I also worked closely with the development team to test each tier for design accuracy & bugs.
In-store & POP advertising & signage, packaging, (including custom dielines) e-blasts & digital marketing materials.
Editorial design for print media, including catalog, billboards & large scale outdoor signage.
Exhibition design for 25th year anniversary retrospective, which included large-scale mixed media installations.
RANDA ACCESSORIES | New York | Nov 2009 - Sept 2011
Lead Graphic Designer
Partnered with licensed brands to create original, unified creative materials in their respective marketplaces.
Lead designer on the Diane von Furstenberg, On the Go Campaign. Collaborated with DVF Founder to created an identity system, packaging, & in-store displays for her luxury luggage collection.
E-com site design & wireframe development, digital assets & e-blasts. Editorial design for print media (including product styling, layout, & retouching).
Packaging design, 3D mockup, file production, comping & prepress. Maintained vender & printer relationships.
Product development, showroom design & merchandising.
Led large scale branding campaigns from concept/development to production & print management. (Implemented newly rebranded identity system across entire organization).
Supervision & direction of design interns.
Clients included; Trafalgar, Marc Ecko, Dockers, Original Penguin, Columbia Sportswear, Tommy Bahama, Levi’s, Diane von Furstenberg, Countess Mara, Ben Sherman & Amazon.com
Adobe Creative Suite: Adobe Illustrator, Adobe InDesign, Adobe Photoshop. Sketch 3, QuarkXPress, Microsoft Office. Working knowledge of Dreamweaver, Google Sketch Up.
Targeting & Marketing to Specific Niche Groups, Space Planning, Showroom design, Trade Show Graphics & Booths, Large-scale & Outdoor Graphics.
The Art Institute of NYC - A.O.S. Graphic Design 2007
Winner of the Graphic Design USA, American Package Design Award, 2007