BECKY DIEMER
Art + Creative Direction

Inventive Creative Director and Entrepreneur with experience spearheading and overseeing highly sophisticated omnichannel creative campaigns, driving company growth, and launching impactful brands.

Beckydiemer@gmail.com

Aerys Wren | Creative Director & Founder | March 2022 – August 2023

  • Founded a full-service creative agency specializing in multimedia brand launches, ecommerce, and marketing. We provide creative services to high profile clients including Jlo Beauty, Kind Science by Ellen DeGeneres, Meaningful Beauty, Crepe Erase, Cay Skin, Gemini Beauty, and Skin at Work.

  • Performed as the Creative Director contributing high level creative strategy, ensuring visual communication and brand standards were met on all brands and projects.

  • Evaluated, hired, and oversaw the creative work of over 20 graphic designers, video editors, copywriters, and photo retouchers.

  • Performed customer-centric proposal writing to successfully win bids including all budget and pricing for projects.

  • Created and evaluated contracts for client engagements including master consulting agreements, retainers, statements of work, and freelance engagements.

  • Developed and maintained close strategic client relationships.

  • Oversaw required payroll and tax efforts.

  • Created and continuously streamlined business processes to ensure efficiency and reuse were

    maximized from a cost-benefit perspective.


    Guthy|Renker | Senior Art Director | Los Angeles July 2018 – September 2022

  • Oversaw the work of the creative department spanning all branding, print, digital, performance marketing, TV media, and paid media channels for 10+ brands.

  • Strategized and led new product line and brand launches.

  • Developed and implemented creative strategies to achieve business goals and ensure a cohesive and

    elevated expression across all channels for each brand.

  • Built and managed the creative department, including art directors, designers, video editors, and

    copywriters. Oversaw their day-to-day workload and guided their creative growth and development.

  • Simultaneously managed multiple external creative agencies for design, video editing, and production.

  • Created new processes to ensure all schedules were accurate and all project deadlines were met.

    Implemented enterprise project management system (Jira).

  • Oversaw video and still shoots from concept through execution including art direction, production,

    budget, and contracts.

  • Oversaw creative on multiple advertising campaigns with 1M+ spend on paid social platforms.

    Graphic Designer + Art Director (Freelance) | Los Angeles 2015 – 2019
    Fabletics | Graphic Designer | Los Angeles | July 2014 – December 2015
    BCBGMAXAZRIA Group | Graphic Designer | Los Angeles | Jan 2012 - June 2014
    Randa Accessories | Graphic Designer | New York | Nov 2009 - Sept 2011